Derek's Reviews > The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

The 22 Immutable Laws of Marketing by Al Ries
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's review
May 22, 2012

liked it
Read in June, 2012

Some good principles but...

There were a lot of inconsistencies between examples. For every example of one company being condemned for breaking a law, there was another company being overlooked for breaking that law.

There a few incorrect predictions. Now, I know this is easy to say in hindsight, but some of them went against their "immutable laws." The most glaring one was when they said that Microsoft would fail because they were stretching themselves too thin, trying to change product names, extend brands, and enter into established markets. Microsoft Office, Xbox?

Nonetheless, it was a VERY short read that provoked some good thoughts. If you have an hour and a half to kill, it would be worth taking a look.

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