I thought I would like this book, but it was just too much of a "cooler-than-thou" feel to the first two chapters. The author seems to have an issue with modern business and relishes her life in the DIY culture that has attracted the attention of new marketing. It's perfect for those who thought No Logo and Adbusters are too centrist. I couldn't get past her moral dilemma at getting a grant for teaching zine workshops and them worrying that it was supported by Starbucks. That this grant support was limiting her freedom and she was becoming a corporate tool. I can't subscribe to the notion that all big businesses and everything they do is always evil, but if that's your cup of tea. Then you might enjoy this book. I'm going to look for a more balanced view of the new ways marketing tries to sell their products.