Andreas's review
The Cluetrain Manifesto: The End of Business as Usual by Rick Levine
A clever, visionary book, which also manages to be fun at times.
The book deals with how organizations have to adapt to the new social possibilities arising with the internet - how they have to give up their strict hierarchy and bullish marketing and allow the conversations in the market and the workplace to converge.
Many of the insights in this book has fuelled the drive in <a href="http://socialsquare.dk>Soci...
The book deals with how organizations have to adapt to the new social possibilities arising with the internet - how they have to give up their strict hierarchy and bullish marketing and allow the conversations in the market and the workplace to converge.
Many of the insights in this book has fuelled the drive in <a href="http://socialsquare.dk>Soci...
