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  <id>32715687</id>
    <user>
    <id>190365</id>
    <name><![CDATA[Angel ]]></name>
    <location><![CDATA[Tyler, TX]]></location>
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  <id type="integer">3073208</id>
  <isbn>038552272X</isbn>
  <isbn13>9780385522724</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World]]>
  </title>
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  <link>http://www.goodreads.com/book/show/3073208.Satisfied_Customers_Tell_Three_Friends_Angry_Customers_Tell_3_000_Running_a_Business_in_Today_s_Consumer_Driven_World</link>
  <average_rating>3.36</average_rating>
  <ratings_count>11</ratings_count>
  <description>
    <![CDATA[In today&#8217;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls &quot;consumer-generated media&quot;&#8212;blogs, social networking pages, message boards, product review sites&#8212;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as  Toyota,  Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today&#8217;s consumer.]]>
  </description>
<authors>
    <author>
    <id>1315761</id>
        <name><![CDATA[Pete Blackshaw]]></name>
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    <average_rating>3.36</average_rating>
    <ratings_count>11</ratings_count>
    <text_reviews_count>5</text_reviews_count>
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  </authors>  <published>2008</published>
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    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
            <shelf name="business-and-economics" />
        <shelf name="work-and-management" />
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Sep 24 00:00:00 -0700 2008</read_at>
  <date_added>Fri Sep 12 13:32:20 -0700 2008</date_added>
  <date_updated>Wed Sep 24 17:56:23 -0700 2008</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[I blogged about it in my &quot;scratch pad&quot; blog <a rel="nofollow" target="_blank" href="http://mavericklibrarian.vox.com/library/post/draft-for-booknote-on-satisfied-customers.html">here</a>. While it is mostly a book for businesses, I think it has a lesson or two for libraries and librarians as well, which is why I picked it up and ended up reading it. I borrowed it from my library. <a href="http://www.goodreads.com/review/show/32715687">more...</a>]]></body>
    
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