false 2661920 0071545212 9780071545211 26 2 Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it Back http://www.goodreads.com/book/show/2661920.Personality_Not_Included_Why_Brands_Lose_Their_Authenticity_And_How_Great_Companies_Get_it_Back 1170542 Rohit Bhargava 26 2 4 0 false Fri Sep 12 08:57:24 -0700 2008 Fri Sep 12 08:57:24 -0700 2008