David Everling's Reviews > Subliminal: How Your Unconscious Mind Rules Your Behavior

Subliminal by Leonard Mlodinow

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May 10, 12

Read from May 04 to 09, 2012

Content-wise very similar to Malcolm Gladwell's "Blink", plus shades of more recent books like "Incognito" by David Eagleman and "Thinking Fast and Slow" by Daniel Kahneman. The observations are still fascinating to read every time. We're a bundle of cognitive gadgets, and consciousness simply can't access most of them!

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Reading Progress

05/08/2012
75.0% "Lots of overlap with Malcolm Gladwell's "Blink" early in the chapters (at least in the core case studies), but Mlodinow has the advantage of the most recent science to add."

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