false 32552151 1220649 4023020 0500286876 9780500286876 1 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/4023020.Advertising_is_Dead_Long_Live_Advertising_ 4.00 2 "If the images don't inspire you to think differently, there probably isn't much that will."—Dynamic Graphics

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and Advertising is Dead is the only complete survey of this global shift. 435 color illustrations.]]> 118715 3.82 17 2 2008 3 0 false Sat Oct 04 04:23:01 -0700 2008 Wed Sep 10 14:50:54 -0700 2008 Sat Oct 04 04:23:01 -0700 2008
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