T. Edmund's Reviews > Nudge: Improving Decisions About Health, Wealth, and Happiness

Nudge by Richard H. Thaler
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May 06, 12

Read in May, 2012

It would be unfair to label Nudge as 'one of those pop-psychology books' as a. I frown on pop psychology and rate Nudge higher, and b. I'm trying not to generalise.

What I'm trying to say is Nudge fits into the same category as other insightful books such as Gladwell's Blink, or the recent Redirect

[[ASIN:0316010669 Blink: The Power of Thinking Without Thinking]]

[[ASIN:0316051888 Redirect: The Surprising New Science of Psychological Change]]

Beginning with a non-partisan disclaimer Nudge explores the concept of choice architecture: essentially controlling the environment in which people make choices to encourage well-being without directly controlling peoples choice.

Like most insightful type books, Nudge occasionally errs from actually discussing Nudge's and becoming the author's expression of 'how things should be in the world' but is an enjoyable and balanced read nonetheless.

Highlights include The author's discussion of the affects of medical liability insurance, and the privatisation of marriage, but issues from environmentalism and eating peanuts at a party are also included.

Much recommended for anyone wanting to think about politics and interventions a little differently.
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