I enjoyed this well-researched book. It was easy to read, the author has a pleasant voice (even funny at times), and I learned a lot. The only downside was that it's set up like this: the first 3rd is about habit in individuals, the second 3rd is about habit re: corporations/groups; and the last 3rd is about habit within society. Frankly, only the first part really gripped me. The second was interesting re Starbucks and a couple of other organizations, but I was running out of steam after that.

However, the book was worth its purchase price because I learned how to attack my bad habits, and that alone was worth the price of admission! I'm already eagerly experimenting with change, and I hope to see results soon. I feel empowered and enthused, so I'm grateful for that, and recommend the book.