CD 's Reviews > The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product that Defined America

The Cigarette Century by Allan M. Brandt
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's review
Sep 05, 2008

it was amazing
bookshelves: business, business-crime, economics, politics, reference
Read in October, 2008

This will change your view of everything tobacco, unless you are an industry insider who has testified before Congress.

The most amazing thing is the methods of promotion, advertising, and marketing that were invented to sell cigarettes in America. That these techniques have spread across the entire spectrum of American life is even more troubling considering their origins.

Allan Brandt provides incredible documentation and resources for the reader. The web links to the documents released to the public and Congress in themselves are a reason to carefully and thoughtfully scan the footnotes and endnotes.

The book can be a bit dense and slow reading but it is incredible the detail and depth Brandt offers to the reader. Whether you ever read the entire tome, it probably should be included in the library of any individual who has an interest in 20th Century history.
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message 1: by Nick (new)

Nick Black i will check this out, while smoking many Newports!

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