Nathanael (Boehm) Coyne's Reviews > The Strategy Book

The Strategy Book by Max McKeown
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's review
Jul 03, 12

bookshelves: work-related, favourite
Read from April 26 to July 03, 2012 — I own a copy

A brilliantly succinct book that brings strategy planning and implementation down from the vaporous conceptual heights of theory and makes it concrete, practical and accessible.

Max Mckeown's The Strategy Book is structured, well-written and actionable starting with a reflective look on personal skills as a strategist, exploring development of strategy and then implementation and management. The last section includes over two dozen models that you can use for analysing your market, your organisation and your strategy.

His methodology and philosophy pulls together the best parts of emergent, learning and formal strategy synthesis and he encourages regular review and course adjustment.

This book belongs on the desk of anyone who considers themselves a strategic thinker from the CEO down to design strategists and project managers.

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