Marcia's Reviews > The Art of Looking Into the Future: The Five Principles of Technological Evolution

The Art of Looking Into the Future by R.S. Amblee
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's review
Apr 08, 2013

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Read in April, 2013

I won this book on Goodreads. This is one person's view of how & why business/economics/the world works. His conclusions are absolutes, but the thoughtful reader can think of exceptions, which the author does not permit or acknowledge. For example, he states that consumers area always looking for a cheaper, better product in supermarkets. Most of the time that is true, but many people buy food from farmers' markets for several reasons like the high quality and local business support. Yes, the book make me think, but not to agree with the author on his 5 points. Most people would agree with most of it, but the "always" conclusions would also put off those who understand that some people would not follow his lock-step ideas.

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