false 31117140 267189 2421826 1400063914 9781400063918 74 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 3.63 231 Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times "Consumed" columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

]]> 99215 3.76 308 87 2008 4 0 false Sun Aug 24 00:00:00 -0700 2008 Mon Aug 25 01:15:15 -0700 2008 Mon Aug 25 01:50:19 -0700 2008
This book is an attempt to sum up the latest trends in marketing and to...more...]]>