Alice Wertz's Reviews > Emergency Public Relations: Crisis Management in a 3.0 World

Emergency Public Relations by Cindy Rakowitz
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Apr 11, 12

Read in April, 2012 — I own a copy

A Must Read for Media Specialists- Be Prepared!

There are many examples of how companies have bundled crisis situations. Media relations specialists take note! Be prepared! Whether you’re running a small business or a large multi-national firm; ‘safety first’ is always the priority! This essential handbook is required reading for what you need to know for planning, operations, logistics, and emergency response.
Whether that adverse situation is caused by nature, technology, accident, or stupidity- how you and your team handle it can either cause more disaster or create empathetic discourse for your customers, employees, public perception and brand.
Do you know what to do when an adverse event occurs? Regardless of industry or size of operations, this handbook simplifies the order of priorities, with practical communication strategies, effective first-response reactions and specific tasks on how teams can manage the psychological impacts of disaster.
Providing practical advice on how to prepare your team and a review of three essential proactive responses – this primer will help you prepare for the any situation with grace, passion and dignity. Designed for public relations professionals, this book is essential reading for corporate executives, front line media specialists, educators, human resource professionals and anyone seeking to understand how to preserve employee and customer loyalty in the wake of a crisis.
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