Tracy Zollinger's Reviews > Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This by Luke Sullivan
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's review
Apr 25, 12

bookshelves: currently-reading

I've been reading this for a copywriting class, so I'm skipping around to different chapters, but I'm really enjoying it. Sullivan's writing is clever and sometimes genuinely funny. There's great advice in here for writers and creative professionals of any stripe who want to stop procrastinating or need to take themselves less (or more) seriously.
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