Nikki Golden's Reviews > Race for Relevance: 5 Radical Changes for Associations

Race for Relevance by Harrison Coerver
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Apr 09, 12

Read in February, 2012

This book was for work, and it made me think about the association I work for in a different manner. This book outlined a lot of great points about associations and the role they used to play in a person's career trajectory and now, where there is competition from basically everywhere offering similar services to an association. The ideas and case studies in the book got me thinking a bit more creatively about what products/services we could be offering our own members.

I would caution people in the association world, though, that while there are a lot of great ideas and thought-provoking concepts in this book, no association should adapt it as a cookie-cutter approach to their problems but instead adapt the ideas that make sense for your audience.
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