Jon Cassie's Reviews > Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational by Dan Ariely
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's review
Apr 08, 12

really liked it
Read in April, 2012

Who knew that a book about behavioral economics could be so fun to read? Ariely is a fantastic storyteller and researcher. This illuminated lots about the causes and nature of human behavior for me.

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