false 30766937 727106 840 0465067107 9780465067107 118 http://photo.goodreads.com/books/1157525787m/840.jpg http://photo.goodreads.com/books/1157525787s/840.jpg http://www.goodreads.com/book/show/840.The_Design_of_Everyday_Things 4.02 871 First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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