Robert's Reviews > The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

The Start-Up of You by Reid Hoffman
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Mar 31, 2012

really liked it
Read in April, 2012

Another great book on the power of networking. It is co-authored by the creator of Linkedin, which has surprisingly to many, been around for a lot longer that new comers like Facebook. The book is primarily aimed at those people on the career treadmill looking to make a change, however the information provided is certainly applicable to anyone.

This book addresses 'networking' as something you give before you receive. It demonstrates how cultivating a wide and diverse network is what will not only support you through all phases of your career but also provide you that elusive opportunity that you never though would be attainable. The books shows you how to go about building and utilizing a network in an intelligent manner rather than merely collecting 'friends'. Most importantly, it demonstrates that you need to not only nurture and build this network but you also need to contribute back to it if you plan to benefit.

Too many people and businesses scoff at the concept of 'effective' networking. They view it the old world thinking of 'schmoozing'. Nothing could be further from the truth in today's terms. Tools such as Linkedin and Facebook make the whole networking process so much easier but to be effective you still need to create a system to gain the most advantage. That is what this book will show you.

The book is easy to read and very enjoyable. It provides practical examples of effective networking as well as action point for you to take away and implement. There is little doubt that if you take this book to heart and implement even some of the suggestions it contains your chances or networking success are far greater. Take a leaf from the book of these authors who really know their subject and start implementing one of the most powerful success opportunities you have available today - business networking.
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message 1: by Don (new) - added it

Don Makes me want to read it- good review!


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