Daniel Taylor's Reviews > The Ultimate Marketing Plan, 4th Edition: Target Your Audience! Get Out Your Message! Build Your Brand!

The Ultimate Marketing Plan, 4th Edition by Dan S. Kennedy
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Apr 02, 12

it was amazing
bookshelves: business, foundational-business-books, foundational-marketing-books, marketing, prosperity, reference, sales, social-media
Recommended to Daniel by: Dan Kennedy
Recommended for: People who are self-employed, own a business or are in a marketing role
Read from March 30 to April 02, 2012 — I own a copy , read count: 2

This is the master key to Kennedy-style marketing. It shows you how and why you need to target customers rather than going for the vague "anyone".

Since the third edition was released, the business world has changed thanks to the GFC. Trust is the currency in the new economy. Dan's book shows you how to give prospects trust as you reach out to them with your marketing.

Once you have a customer, it's up to you to keep the trust going, or they'll vanish.

HIGHLY RECOMMENDED for anyone who is self-employed, owns a business or is in a marketing role.
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03/30/2012
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