Magda's Reviews > Hornsey 1968: The Art School Revolution

Hornsey 1968 by Lisa Tickner
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May 02, 2012

it was ok
Read from March 28 to May 02, 2012

Design in the 1960s was no longer, as it was for the Bauhaus, part of a reforming social project and a necessary riposte to nineteenth-century academicism or 'art for art's sake'. Corporate capital, increasingly industrialized and centralized, aimed at a faster turnover of consumer durables....They needed more flexible, abstract skills, and perhaps a sense of creativity – or at least novelty – derived from the idea of the fine artist (an artist freed under modern conditions from the constraints of patronage and the academic tradition).

As Rushton and Wood point out elsewhere, under conditions of monopoly capitalism profits accrue from driving down costs while maximizing consumption. Fashion, industrial and graphic design, automotive design, interior design, advertising and packaging are all components of product turnover.
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