Phil's Reviews > Confessions of an Advertising Man

Confessions of an Advertising Man by David Ogilvy
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Apr 10, 12

Read from March 20 to April 08, 2012

Even today (in 2012), this insight is brilliantly accurate:

"I have never wanted to get an account so big that I could not afford to lose it. The day you do that, you commit yourself to living with fear. Frightened agencies lose the courage to give candid advice; once you lose that, you become a lackey."

In my software/web startup experience over the last 12 years, this is absolutely true. Putting yourself and your company in this position will result in inevitable failure.
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