false 6922 0060081996 9780060081997 118 17 The Fall of Advertising and the Rise of PR http://photo.goodreads.com/books/1165605036m/6922.jpg http://www.goodreads.com/book/show/6922.The_Fall_of_Advertising_and_the_Rise_of_PR 1780 Al Ries 871 104 0 0 false Sun Aug 10 03:13:25 -0700 2008 Sun Aug 10 03:13:28 -0700 2008