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  <date_added>Fri Aug 08 13:46:35 -0700 2008</date_added>
  <date_updated>Fri Aug 08 13:46:39 -0700 2008</date_updated>
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    <body><![CDATA[Behavioral economics is a field that interests me deeply. For some reason, I'm drawn in whenever someone gathers data about not only *what* we do (rather than what we think we do), but why we do it.<br/><br/>When those things come together, it provides a model for understanding my own behavior and, when necessary, modifying it. This book hits one right up the middle in that way, as does the author's site.<br/><br/>He examines some of the behaviors we all exhibit that don't mesh with what a purely rational/logical behavior would be in the same situation. For instance, we nearly all have a completely irrational desire to avoid closing off options. We'll go to absurd lengths to keep our options open, even when 1-2 of those options are demonstrably better in every way.<br/><br/>That's an impulse I feel regularly that has bothered me. After reading this book, there's a lot of those kinds of things I see myself doing that bother me. Fortunately, now that I recognize them, I can actually stop and adjust my behavior. On the flip side, I also now understand other people's behavior a little better as well. That can help when you're working with others and need a better model in your head for how they're going to act in day-to-day situations.<br/><br/>Overall, definitely an eye-opening book and approach.]]></body>
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