Curtis's Reviews > American Icon: Alan Mulally and the Fight to Save Ford Motor Company

American Icon by Bryce G. Hoffman
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's review
Aug 05, 2012

it was amazing
Read from July 31 to August 05, 2012

One of the most engaging books I have ever read. Though it is a business book, it reads like a novel. Does a great job explaining why 8 years ago I swore I would never buy another Ford, then ended up buying a new Ford Focus earlier this year and plan to buy many more Fords in the future. This book explains how Ford went from a shoddy product from a poorly run company to one of the highest quality automobile brands in the world in less than a decade. I highly recommend this book.

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08/03/2012 page 127
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