Tammy's Reviews > Groundswell: Winning in a World Transformed by Social Technologies

Groundswell by Charlene Li
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's review
Aug 05, 2008

really liked it
Read in July, 2008

Groundswell is an interesting book. For those of use who are more immersed in internet culture, a lot of it is a review. The basic premise of the book, for all intents and purposes, is "You can't stop the internet so you might as well enjoy/benefit from the ride."

I liked the way the authors framed the discussion and really boiled things down for businesses/marketers. Even though it was kind of internet 101 for me, it wasn't a waste of time by any stretch. It gives me something to pass on to people who just don't *get* it and is written in a language that I think they'll understand.

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