Tammy's Reviews > Groundswell: Winning in a World Transformed by Social Technologies

Groundswell by Charlene Li
Rate this book
Clear rating

by
392639
's review
Aug 05, 08

Read in July, 2008

Groundswell is an interesting book. For those of use who are more immersed in internet culture, a lot of it is a review. The basic premise of the book, for all intents and purposes, is "You can't stop the internet so you might as well enjoy/benefit from the ride."

I liked the way the authors framed the discussion and really boiled things down for businesses/marketers. Even though it was kind of internet 101 for me, it wasn't a waste of time by any stretch. It gives me something to pass on to people who just don't *get* it and is written in a language that I think they'll understand.
likeflag

Sign into Goodreads to see if any of your friends have read Groundswell.
sign in »

No comments have been added yet.