false 29245375 212110 523225 0470137320 9780470137321 5 http://photo.goodreads.com/books/1175524741m/523225.jpg http://photo.goodreads.com/books/1175524741s/523225.jpg http://www.goodreads.com/book/show/523225.Join_the_Conversation_How_to_Engage_Marketing_Weary_Customers_with_the_Power_of_Community_Dialogue_and_Partnership 3.67 18 Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.]]> 33675 3.36 42 8 2007 5 0 false Mon Aug 04 15:10:20 -0700 2008 Mon Aug 04 16:55:06 -0700 2008