Jeff Raymond's Reviews > Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Zarrella's Hierarchy of Contagiousness by Dan Zarrella
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Mar 04, 12

bookshelves: read-social-psych, read-nonfiction
Read from March 03 to 04, 2012

As I continue to plow through the Domino Project books...

This one is mostly about how the spread of information in social media works. There's actually a lot of good information in here - Zarrella's captured a lot of information about how the spread of information is working these days, and it's a pretty useful piece if you care about your footprint in the meta discussion. How much this stuff shifts over a short time frame is another story, and it would be interesting to see a follow-up as time goes on.
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