David's Reviews > Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Why She Buys by Bridget Brennan
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's review
Mar 03, 2012

it was amazing

I really liked this book. This is a MUST READ for any executive that is responsible for a budget, and using resources to reach this very powerful base - Women! Ignore them at your own peril. No matter your sector, business (small, medium, corporate, global or micro), politics, or community based organizations (profit or not), please read this book. One company (employer) I just completed a project with lost $200,000 in business and cost one of our partners $2,000,000 sales because key factors in this book were ignored. Please don't make this mistake. Read the book, savor the knowledge, then APPLY IT! IMMEDIATELY!

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