The Power of Habit is an interesting journey that takes the reader through the process of how we develop personal habits and how to go about changing said habits. It also covers how habits are formed in sports and businesses, and at how habits can affect us sub-consciously. This isn't a self-help book that gives you a step-by-step guide on how to change your own habits, but you will learn how habits are formed and how they define our behavior.

I ordered this book because I have some personal bad habits that I would like to break, but also because I thought it might be able to provide some much-needed insight for my own business. All in all, I'd say that the book was especially helpful in helping me to identify my habit loops. Now that I've finished the book, I'm going to move forward with identifying the cues and rewards that trigger and support my habit behavior and then come up with substitutes to see if I can break my habits.

I was successful at quitting smoking in 2009 after smoking for almost 15 years, but in this particular case, I was motivated by a life-changing event and had a solid reason to do so. The habit that I want to break now will be harder. I don't necessarily want to lose weight, but I do want to change my eating habits to support a healthier style of living. I have a feeling that this is going to be really hard, but I also feel that Duhigg has put me on the right path to accomplishing my goal.

The other thing that stood out for me with this book was how organizations like Target collect information from their customers and then use that information to entice people to shop at their stores more often. I'm going to think twice about handing out my personal information now that I know how that information is used.