University of Chicago Magazine's Reviews > Market Mind Games: Profiting from the New Psychology of Risk, Uncertainty, and the Convergence of Trading with Investing

Market Mind Games by Denise Shull
Rate this book
Clear rating

by
5471655
's review
Feb 29, 12

bookshelves: ssd

Denise K. Shull, AM'95
Author

With Chicago University as the fictional setting, this books lays out a new theory of how we make decisions about risk and uncertainty. It draws on the science showing the requirement for emotion. It also outlines what appears to be a fractal emotional context—a repetition of earlier experiences—influencing our perceptions and judgments when evaluating anything uncertain but particularly when thinking about whether to buy or sell Apple stock.
Likeflag

Sign into Goodreads to see if any of your friends have read Market Mind Games.
Sign In »

No comments have been added yet.