Chris Wood's Reviews > Yes!: 50 Scientifically Proven Ways to Be Persuasive

Yes! by Noah J. Goldstein
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Feb 27, 12

Read in January, 2011

A capturing read that focuses on facts and the outcomes of scientific studies in regards to how people subcutaneously react to words, images, group vs. individual dynamics, etc. Differences in cultures, real world examples with other companies or governments, and small recommendations to common practices were appreciated to help exemplify the facts. Being persuasive in a leadership context, without the direct managerial role coming into play, is an important characteristic for day to day life. Recommended.
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