Chris Wood's Reviews > The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point by Malcolm Gladwell
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Feb 27, 12

Read in November, 2011

The Tipping Point has several strong examples of epidemics that Gladwell refers back to throughout his book, as he builds and elaborates on what make idea's 'tip' - this make the topics stick. The ideas presented challenge reasoning put forward by the media with factual and numerical data either for or against their reasoning. As ideas are presented we are offered not only the result (the "what") but ways to make our ideas follow suite and become trends or epidemics. This makes "The Tipping Point" not only a fascinating read & party talking point, but also a useful collection of information and supporting reasoning that may be used to better position whatever it is we're trying to pitch.
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