Clyn's Reviews > Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational by Dan Ariely
Rate this book
Clear rating

by
2386508
's review
Feb 16, 12

bookshelves: educational

This was a fascinating book. I'm not sure how I feel about how my rational thought processes and even innate honesty can be so easily derailed by such simple things as setting, priming, advertising strategies, etc. It makes me feel so manipulatable. But I guess that understanding where the pot holes of irrational thought and behavior lie can help me not get tripped up so easily. I want to read more of his books!
Likeflag

Sign into Goodreads to see if any of your friends have read Predictably Irrational.
Sign In »

No comments have been added yet.