Clyn's Reviews > Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational by Dan Ariely
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's review
Feb 16, 12

really liked it
bookshelves: educational

This was a fascinating book. I'm not sure how I feel about how my rational thought processes and even innate honesty can be so easily derailed by such simple things as setting, priming, advertising strategies, etc. It makes me feel so manipulatable. But I guess that understanding where the pot holes of irrational thought and behavior lie can help me not get tripped up so easily. I want to read more of his books!

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