Todd Martin's Reviews > The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

The Conquest of Cool by Thomas Frank
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Jul 19, 2008

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bookshelves: culture-politics
Read in January, 2010

The Conquest of Cool is an analysis of the transformation of advertising from the 1950's through the 1960's as advertisers learned to co-opt culture as a means of selling their products.

Frank is a very good writer whose other books I've enjoyed. Unfortunately I found the topic of this book so esoteric it was a bit difficult to relate to.
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