Keith's review
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim
Keith's review
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim
Keith's review
rating:
recommended for: Business Owners, Sales and Marketing Managers
This is a BFO - a Blinding Flash of the Obvious
Well put together and well read (audio version, unabridged, via audible.com)
Don't mean to have this sound like a commercial - I have to say that the book resonates because the current incarnation of my marketing business has a fundamental blue ocean strategy built in, and has since before I started in 1995.
I own an internet marketing company; web design, production, programming, hosting, rich media and Internet marketing. Before the sale of the first web site we built a business model that adds a simple hour per month of service - not to make updates to text or graphics, etc., on behalf of the client - rather, to do whatever is necessary, that which WE believe is in the best interest of all of our clients, to ensure their site is successful. To this day, going on 14 years later, I've never heard of someone else doing this.
Blue ocean strategy is about make competition irrelevant. We don't compete on price (at least, we mi...more
Well put together and well read (audio version, unabridged, via audible.com)
Don't mean to have this sound like a commercial - I have to say that the book resonates because the current incarnation of my marketing business has a fundamental blue ocean strategy built in, and has since before I started in 1995.
I own an internet marketing company; web design, production, programming, hosting, rich media and Internet marketing. Before the sale of the first web site we built a business model that adds a simple hour per month of service - not to make updates to text or graphics, etc., on behalf of the client - rather, to do whatever is necessary, that which WE believe is in the best interest of all of our clients, to ensure their site is successful. To this day, going on 14 years later, I've never heard of someone else doing this.
Blue ocean strategy is about make competition irrelevant. We don't compete on price (at least, we mi...more
