false 5 0 false false Mon Jul 07 00:00:00 -0700 2008 Thu Jul 17 17:22:22 -0700 2008 Thu Jul 17 17:34:35 -0700 2008
Well put together and well read (audio version, unabridged, via audible.com)

Don't mean to have this sound like a commercial - I have to say that the book resonates because the current incarnation of my marketing business has a fundamental blue ocean strategy built in, and has since before I started in 1995.

I own an internet marketing company; web design, production, programming, hosting, rich media and Internet marketing. Before the sale of the first web site we built a business model that adds a simple hour per month of service - not to make updates to text or graphics, etc., on behalf of the client - rather, to do whatever is necessary, that which WE believe is in the best interest of all of our clients, to ensure their site is successful. To this day, going on 14 years later, I've never heard of someone else doing this.

Blue ocean strategy is about make competition irrelevant. We don't compete on price (at least, we minimize that) - we compete on value - and that hour per month allows us to add value for clients each and every month...often in less time than it would take to contact clients and sell the idea!

The audio book is listen-able as is; even better on my iPod with the slightly faster audiobook audio setting enabled.

Regards,
Keith Klein
Owner, OnYourMark, LLC]]>