zoomed through this book a while back. not a easy read, takes a fair amount of concentration for keeping in your head how it all works together, a reason i'm now re-reading. I'm interested in finding better and better ways to help my clients take their basic sites and "push them out" and "connect into" social networks.
I really like the "Lessons Learned" at the end of each chapter. I find myself hitting those up first, and then backing into the chapter for the details.