Ij's Reviews > Lincoln's Labels: America's Best Known Brands and the Civil War

Lincoln's Labels by James M. Schmidt
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Feb 05, 2012

it was amazing
bookshelves: non-fiction, history, american-history, kindle, civil-war, 2013
Read from July 22 to 29, 2013

Lincoln’s Labels

Written By: James M. Schmidt

Published By: Edinborough Press (Amazon) Kindle Edition, 2009.

This is a historical account of some of the businesses that provided goods and services to the military during the civil war. Many of these businesses still exist today.

By all accounts, neither the North nor South was well prepared for this conflict. Early in the war state militias accounted for most of the troops used and their preparedness was dependent on the various states. They had different and sometimes no uniforms, little food, or other supplies.

Some of the vendors were:

Brooks Brothers – uniforms
Borden – condensed milk
Tiffany & Company – flags, swords, medals, etc.
Scientific America – magazine that was an advocate for various inventors and mechanics
du Pont – gun powder
P & G (Proctor and Gamble) – Soap, candles, etc.
Squibb – medical supplies and equipment
American Express – express mail and shipping

Schmidt has written a scholarly account of the history of these companies and their dealings with the military and the other entities during this era.

I recommend this book to anyone interested in the American Civil War.




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