John Stepper's Reviews > The Social Media Strategist: Build a Successful Program from the Inside Out

The Social Media Strategist by Christopher Barger
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Feb 13, 12

Read from February 05 to 13, 2012

Useful. The chapters on training and on policy and on handling issues were among the best.

The contents are largely based on the author's experience running the social media program for GM. That's great for comms and marketing but less useful for other use cases. Also, while there is a chapter on ROI, there isn't much evidence of hard numbers at GM. (These are tough to get, but throughout the book the commercial benefit is largely anecdotal.)

In general, though, there is a paucity of good field experience and this book helps fill that void.
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