Brian 's Reviews > American Icon: Alan Mulally and the Fight to Save Ford Motor Company

American Icon by Bryce G. Hoffman
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's review
Feb 26, 2012

it was amazing
bookshelves: business-automobile
Read from February 04 to 25, 2012

Alan Mulally is an iconic figure in recent business history turning around not only Boeing corporation following 9/11 but rescuing Ford from decades of degradation and mismanagement. American Icon is really a book focused on Mulally’s time at Ford from a veteran automotive reporter who knows the in and outs of the industry. It is a story well worth telling and one that is applicable for those interested in business related to manufacturing. It takes on a wide range of issues from unions to management failures as well as government intervention in the auto industry. It is a comprehensive and detailed look at the turn around at Ford focusing on what the automaker did right and what it did wrong. It looks at the tremendous blunders made by its competitors and how government intervention allowed them to dodge millions if not billions in liabilities that Ford was forced to contend with. Overall you don’t need to be a business person to enjoy this book. It is a fast paced story that really looks in-depth at the problems Ford faced and how they were fixed. Easily one of the best business books released in quite awhile and essential for anyone wanting to understand the modern auto industry.

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