Malcolm Gladwell has an uncanny ability to get right to the heart of some of our most perplexing questions and he answers them in such an easy way that he almost makes it look like child's play. Every time I sit down to read one of his books, I feel like I'm right in the room speaking with him directly.

The Tipping Point is written about specific point in time, the tipping point, when information goes viral, and how the nature of relationships, economics, genetics and pop culture all combine in any number of ways to make a product or information into a worldwide phenomenon.

Given the fact that this book was written in 2000, on the very cusp of the world of social media as it was getting ready to explode, is even more astounding. I'd love to read a sequel which accounts for the last twelve years and the explosion of social networking and real time information.