Mark Whelan's Reviews > Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation by Alexander Osterwalder
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Feb 02, 2012

it was amazing
Read in February, 2012

I recently completed the design thinking course at Stanford and was compelled to read this after seeing the author there. It's a summary of the design thinking decision process in relation to all business models.
An intuitive and inspiring examination which is easily actionable after a single read.


The overall approach appears to borrow heavily from IDEO; however, doesn't appear to sufficiently credit them..nevertheless, it's quite simply...brilliant.
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