Casey's Reviews > We Are All Weird: The Myth of Mass and The End of Compliance

We Are All Weird by Seth Godin
Rate this book
Clear rating

by
4627161
's review
Jul 02, 2015

liked it
bookshelves: 2012
Read in January, 2012

Not as good or inspiring as some of Godin's other books, but at least his books are short. Godin raises some good points here, I won't deny. In the past, marketers and producers made money by trying to sell to the center of the bell curve, and it worked. When there are only 3 TV networks, you might still make good programming, but it also doesn't really matter when you have a captive audience. These days, however, we have a cornucopia of choice, so rather than trying to market to as many people as possible, one should find their niche and embrace it.

Or at least that's what I got out of it. I rated this 3 stars because in his epilogue, Godin says, "[if you've] come to the conclusion that you need to spend more time going after niche markets, I fear we both have failed." Perhaps we did, as the rest of his epilogue really sounds like he thinks you should find and embrace your niche market. Meh.

I still enjoy his work and would gladly read another.
2 likes · flag

Sign into Goodreads to see if any of your friends have read We Are All Weird.
Sign In »

No comments have been added yet.