Casey's Reviews > We Are All Weird: The Myth of Mass and The End of Compliance

We Are All Weird by Seth Godin
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's review
Jul 02, 2015

liked it
bookshelves: 2012
Read in January, 2012

Not as good or inspiring as some of Godin's other books, but at least his books are short. Godin raises some good points here, I won't deny. In the past, marketers and producers made money by trying to sell to the center of the bell curve, and it worked. When there are only 3 TV networks, you might still make good programming, but it also doesn't really matter when you have a captive audience. These days, however, we have a cornucopia of choice, so rather than trying to market to as many people as possible, one should find their niche and embrace it.

Or at least that's what I got out of it. I rated this 3 stars because in his epilogue, Godin says, "[if you've] come to the conclusion that you need to spend more time going after niche markets, I fear we both have failed." Perhaps we did, as the rest of his epilogue really sounds like he thinks you should find and embrace your niche market. Meh.

I still enjoy his work and would gladly read another.
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