Nurkastelia A.'s Reviews > Ogilvy on Advertising

Ogilvy on Advertising by David Ogilvy
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Jul 05, 2008

it was amazing
bookshelves: must-read
Recommended to Nurkastelia by: advertising professor
Recommended for: everybody! i mean, really, EVERYBODY!
Read in June, 2008

Oh, i love this book so much for a number of reasons:
1. Most of the pages are in color. so we can see those vintage ads Ogilvy's done.
2. The pages are in glossy. That's always a plus.
3. This man can REALLY sell anything, imho. i love his writings in this book. even though it's supposed to teach us a lot oabout advertising, the tone is conversational... as if it's a monologue from my grandpa or something.
4. He's fair. If he doesn't like an ad that he did, he'd tell you exactly that. and if he loves his ad, well, he's proud of it. he tells the truth.

love it, love it, love it.

everybody should read it.
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