false 5 0 false false Sun Jun 15 00:00:00 -0700 2008 Tue Jul 01 17:27:15 -0700 2008 Tue Jul 01 17:28:09 -0700 2008
Kelly Mooney and Nita Rollins present a structure, methods, case studies and measurement advice on how brands have to and can evolve in a world gone digital and open. If you are in an agency that is looking to understand digital or if you are client side struggling with how to engage a population that is enabled by technology in ways never before seen in our society, then this book is for you.

Digital is no longer a channel. The internet connects all of us in ways we never foresaw. How brands build relationships in this coming time will determine who survives and who falls.

But why buy this book?

1) It's written by a team of marketers who have engaged digitally with some of the top brands on the planet (Resource Interactive).

2) Unlike most books written by agencies, this book pulls no punches and actually lays their tools on the table.

3) The book presents a structure and then dives into tactics and how we have to shift what we measure. But the best part are the unbelievable number of case studies. They live what they preach and put forward their own clients and projects as fodder.

I love this book in case you couldn't tell. ;) ]]>