Ben Z.'s Reviews > Ogilvy on Advertising

Ogilvy on Advertising by David Ogilvy
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's review
Jan 24, 12

bookshelves: business
Read from January 16 to 23, 2012

This is a worthy read for anyone in advertising, marketing, or any creative services field.

Ogilvy was an innovator of modern advertising and his pragmatic approach to creating great ads, running an agency, winning and keeping clients, going global, etc. etc. still hold true almost 30 years after this book was first published.

As I read the book I kept wondering what Ogilvy would have thought of the Internet (or desktop publishing for that matter). As an industry pioneer he probably would have seen the promise, but would have hated how it makes so much "bad advertising" possible. Unfortunately, as it was published at least ten years before the first banner ad, some of the concepts in the book are outdated, if not totally expired.

Nonetheless, many of Ogilvy's tenets are just as astute today as they were in 1970. Some examples: "Advertising is Salesmanship" and "The Consumer is Not and Idiot, She is Your Wife," and "Reverse Type (black on white) is hard to read". And more ad pros today should heed his advice on the importance of research and testing.

Ogilvy on Advertising provides both a nostalgic look back at the emergence of the modern advertising industry and as a useful refresher on many of the discarded "arts" of the field.

Also check out "Inspire Me David" - a site dedicated to Ogilvy's insights and quotes.

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