Donna's Reviews > Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships

Measure What Matters by Katie Delahaye Paine
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's review
Apr 09, 12

bookshelves: business
Read from March 28 to April 08, 2012

Very practical, well-written guide to measuring what matters in today's public relations environment. The team and I will be trying out Paine's 7 steps to measurement in a planning session soon. That'll be the real test of how good this book is.

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04/03/2012 page 69
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