Frederick Bingham's Reviews > The Emperors of Chocolate: Inside the Secret World of Hershey and Mars

The Emperors of Chocolate by Joël Glenn Brenner
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Jan 01, 2012

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Read in September, 2003

The story of two huge candy companies and the people who founded them. It talks about the chocolate market, the process by which chocolate gets from the bean growing on the tree to the candy bar in the store. It talks about the history of chocolate and how it came to be so popular.Hershey's was founded by Milton Hershey who developed the town of Hershey and Hershey School for Boys. Hershey's is the largest candy company in America, but its chocolate is totally inedible for anyone in any other country.Mars was founded by Forrest Mars (actually by his father). It makes such brands as M&M's, Snickers, Milky Way, etc. Most of the popular brands date from the 1920's and before. Mars is a privately held company that is extremely secretive. There are not even any photos of the siblings who own the company. The Mars family is one of the richest on earth. There is an amazing amount of money to be made selling candy.
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