I will admit the initial 1/3 of the book did not mean much to me, but as the products became more relevant to me the story really came alive. Jobs , while kind of a jerk, brought unreal vision, imagination, and experience to the products he created.
"some people say give the customers what they want. Our job is to know what they want before they do"
"when you open the box of an iPhone or an iPad, I want the tactile experience to set the tone of how you perceive the product"
" if something isn't right, you can't just ignore it and hope it someone will fix it. That is what other companies
" you have to deeply understand the essence of a product in order to get rid of the parts that are not essential"