This one is a must read for all marketers, entrepreneurs, business people looking to sell more and make more money. Yes, I said it. Make money! So many are shy or reticent to make evident their desire to make money. I guess it goes back to poor monetary conditioning one is brought up on. All those negative comments on money: "Money doesn't grow on trees" "Save for a rainy day" "Money is the root of all evil" "All rich are corrupt." It's not the money that's evil but the love of it beyond and above the love of the ethical treatment of humankind.
On to the book. In the book, Joyner gives example, after example, after example of ideas on how to market--using his ideas and many of others. If you don't get at least a half dozen solid ideas on how to break through the marketing noise out there, then you either fell asleep reading or you're in a coma.
Today's consumer is jaded. They've been inundated with telemarketers; television, radio, and magazine interuption marketing; bilboards; spam; snail mail; junk mail. On and on and on. Some say we are exposed to 3000 ads a day. I guess it depends on how much you read, watch television, drive, or surf the net; regardless, today people have made an art of ignoring the marketer and salesperson.
So how does Joyner and his cohorts suggest you sell? They believe you should give more value than the dollar amount given by the consumer. They believe that you should give away valuable free stuff. They suggest you get creative: one lawyer put talking soap cakes in public urinals; when you pee, you get a little message and gingle on what he can do for you.
There are still lots of ways to get through to people because people are people; they have lots of problems that need fixing. You, as an expert marketer, just has to know how to do it. And Mark Joyner has some solid suggestions for you. Good mareting!